I’m From is a luxurious, clean beauty skincare line from South Korea that is inspired by traditional Korean skincare philosophies and rituals. The brand prides itself on using pure, natural botanical ingredients sourced from the pristine mountains and valleys of Korea.

What makes I’m From unique is its innovative use of fermentation technology. The brand utilizes ancient Korean fermentation methods to extract and amplify the beneficial properties of plant ingredients like grains, herbs, fruits and botanicals. The fermentation process increases the potency and bioavailability of natural compounds like antioxidants, vitamins and amino acids.

The formulas feature fermented star ingredients like fermented soybean, fermented rice, fermented green tea and fermented ginseng. These unlock anti-aging and skin-renewal benefits for a brighter, more youthful and radiant complexion.

In line with the Korean beauty focus on soft, hydrated skin, I’m From products have a low, skin-friendly pH and gentle formulas that mimic skin’s natural acidity. This allows the nutrient-rich ingredients to deeply penetrate while restoring the moisture barrier.

The brand offers multi-step skincare routines divided into different ranges that allow customers to build a holistic ritual addressing their specific skin concerns through cleansing, treatment, and hydration. Popular products include the Honey Mask, Mugwort Mask, Rice Toner and Ginseng Serum.

With its marriage of natural fermented actives, gentle formulas and древние Korean techniques, I’m From delivers an effortless, glassy “moisture-silk” glow.